Beliefs

clients

we operate on the belief that our clients know their business best. The real art is to listen to what clients have to say, carefully. Then, using our ‘best practices’ in communication, add value and bring the brand alive in consumer’s mindspace.

consumers

we are all consumers with multiple hats. Our value system is the same but is driven by different worldviews. Thus the Urban v/s Rural and Higher Income v/s Lower Income divide is old hat. Today all consumers intelligently consume communication and look to advertising to be engaged at an intelligent level. Yes, there is value in education.

capability

our primary objective is to seek long term perspectives on environmental change influencing consumer behaviour. Once these are set, the short term brand objectives become easier to manage. We then seek to leverage consumer insights in communication that deliver value over a lifetime and amortise investments over a longer brand cycle.